{"id":4092,"date":"2018-11-16T00:00:00","date_gmt":"2018-11-16T08:00:00","guid":{"rendered":"https:\/\/destinationindigenous.ca\/perspective-mediatique-quatre-elements-importants-a-retenir-du-cita-2018\/"},"modified":"2020-12-10T15:22:04","modified_gmt":"2020-12-10T23:22:04","slug":"perspective-mediatique-quatre-elements-importants-a-retenir-du-cita-2018","status":"publish","type":"post","link":"https:\/\/destinationindigenous.ca\/fr\/blog\/perspective-mediatique-quatre-elements-importants-a-retenir-du-cita-2018\/","title":{"rendered":"Perspective m\u00e9diatique : quatre \u00e9l\u00e9ments importants \u00e0 retenir du CITA 2018"},"content":{"rendered":"

Mme<\/sup> Norie Quintos, envoy\u00e9e sp\u00e9ciale de Nat Geo et consultante en communications, a assist\u00e9 \u00e0 la 7\u00e8me<\/sup> \u00e9dition du Congr\u00e8s international du tourisme autochtone qui a eu lieu au d\u00e9but du mois \u00e0 Saskatoon, en Saskatchewan, sur le territoire du Trait\u00e9 no.6 et la terre natale des M\u00e9tis. La derni\u00e8re soir\u00e9e, elle a co-pr\u00e9sent\u00e9 la c\u00e9r\u00e9monie des Prix Tourisme Autochtone avec M. Keith Henry, pr\u00e9sident-directeur g\u00e9n\u00e9ral de l\u2019ATAC. Elle a \u00e9galement \u00e9t\u00e9 conseill\u00e8re \u00e0 la r\u00e9daction du Guide des exp\u00e9riences autochtones au Canada. Nous l\u2019avons invit\u00e9e \u00e0 nous donner son point de vue sur les points cl\u00e9s du congr\u00e8s.<\/em><\/p>\n

Perspective m\u00e9diatique : quatre \u00e9l\u00e9ments importants \u00e0 retenir du CITA 2018<\/h2>\n
par Norie Quintos<\/h6>\n

1.Le tourisme autochtone est \u00e0 un point de bascule.<\/strong><\/h3>\n

Ce qui m\u2019a frapp\u00e9e lors du congr\u00e8s de deux jours, c\u2019est que cette industrie est \u00e0 un point de bascule \u2013 d\u00e9fini par le journaliste Malcolm Gladwell comme\u00a0\u00ab\u00a0le point critique, le seuil, le point d\u2019\u00e9bullition\u00a0\u00bb. Partout dans le monde, et surtout dans les march\u00e9s importants pour le Canada, tels que les \u00c9tats-Unis, la Chine et le Royaume-Uni, les voyageurs s\u2019int\u00e9ressent de plus en plus aux exp\u00e9riences culturelles autochtones. Chez les Am\u00e9ricains, 27 % d\u00e9montrent un int\u00e9r\u00eat pour ces exp\u00e9riences; chez les Chinois, 35 % et chez les Fran\u00e7ais, pas moins de 63 %. En fait, pour les Fran\u00e7ais, explorer la culture autochtone constitue la troisi\u00e8me activit\u00e9 la plus importante, apr\u00e8s des promenades dans la nature et la d\u00e9couverte de la cuisine locale. En bref, l\u2019int\u00e9r\u00eat est l\u00e0, le march\u00e9 existe, la croissance est \u00e9vidente. (Les pr\u00e9sentations de M. Keith Henry de l\u2019ATAC, de l\u2019honorable M\u00e9lanie Joly, ministre du Tourisme, de M. David Goldstein de Destination Canada et quelques s\u00e9ances en ateliers au congr\u00e8s ont abord\u00e9 de plus pr\u00e8s ces sujets-l\u00e0).<\/p>\n

\"\"<\/a><\/p>\n

2. Nos histoires et nos conteurs sont la cl\u00e9 du succ\u00e8s.<\/strong><\/h3>\n

Le tourisme autochtone regorge d\u2019histoires \u00e0 raconter, et plusieurs d\u2019entre elles se trouvent \u00e0 la crois\u00e9e des courants puissants et durables dont les m\u00e9dias raffolent et que les consommateurs sont pr\u00eats \u00e0 r\u00e9server\u00a0: aventure, nature, bien-\u00eatre, et surtout, voyage culinaire, durable et transformationnel. Et, les conteurs, branch\u00e9s \u00e0 la terre depuis des milliers d\u2019ann\u00e9es, sont authentiques et cr\u00e9dibles comme peu d\u2019autres peuvent l\u2019\u00eatre. La cl\u00e9 du succ\u00e8s pour les op\u00e9rateurs est de comprendre comment int\u00e9grer ces tendances \u00e0 leurs offres, pour raconter une histoire nuanc\u00e9e allant au-del\u00e0 des st\u00e9r\u00e9otypes attendus et pour mieux rejoindre leur audience. (Plusieurs s\u00e9ances ont abord\u00e9 ces sujets-l\u00e0, dont une ax\u00e9e sur la narration et une autre sur le d\u00e9veloppement du tourisme culinaire.)<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

3. L’\u00eele de la Tortue peut \u00e9clairer le chemin.<\/strong><\/h3>\n

L\u2019industrie touristique autochtone au Canada est particuli\u00e8rement bien plac\u00e9e pour montrer la voie au reste du monde. Le processus imparfait mais important de \u00ab\u00a0V\u00e9rit\u00e9 et R\u00e9conciliation\u00a0\u00bb au Canada a \u00e9galement constitu\u00e9 le premier pas n\u00e9cessaire pour permettre aux Canadiens de reconna\u00eetre, d\u2019appr\u00e9cier et de promouvoir la diversit\u00e9 et le dynamisme des Premi\u00e8res Nations et M\u00e9tis du pays. Aucun autre pays industrialis\u00e9 comptant des populations autochtones importantes est rendu si loin \u2013 ni l\u2019Australie, ni les \u00c9tats-Unis. L\u2019\u00eele de la Tortue est en position de chef de file. Les partenariats solides \u00e9tablis au sein m\u00eame du pays sont d\u2019une aide pr\u00e9cieuse surtout lorsqu\u2019il s\u2019agit de rassembler les ressources n\u00e9cessaires. (Le discours de cl\u00f4ture de M. Jesse Wente, critique de cin\u00e9ma et de culture populaire, a retrac\u00e9 l\u2019histoire de l\u2019appropriation culturelle et a abord\u00e9 la concr\u00e9tisation de la promesse de souverainet\u00e9 autochtone. Et, la participation de d\u00e9l\u00e9gations de la Colombie et de tribus des \u00c9tats-Unis d\u00e9montre que le reste du monde se tourne vers le Canada en mati\u00e8re de meilleures pratiques.)<\/p>\n

\"\"<\/a><\/p>\n

4. C\u2019est ce dont le monde a besoin maintenant.<\/strong><\/h3>\n

La plan\u00e8te Terre traverse une p\u00e9riode de volatilit\u00e9. Le changement climatique perturbe les conditions m\u00e9t\u00e9orologiques et redessine la carte du monde. Les pressions \u00e9conomiques dans le monde entier ont des cons\u00e9quences r\u00e9elles qui conduisent \u00e0 la mont\u00e9e des dictateurs et des despotes colportant des v\u00e9rit\u00e9s faciles. La r\u00e9volution num\u00e9rique qui nous connecte 24\/7 s\u2019est av\u00e9r\u00e9, ironiquement, avoir un c\u00f4t\u00e9 sombre qu\u2019est la d\u00e9connexion avec l\u2019humain. Malgr\u00e9 d\u2019\u00e9normes innovations technologiques et scientifiques, les gens se rendent compte que la soci\u00e9t\u00e9 moderne n\u2019a pas toutes les r\u00e9ponses. Beaucoup cherchent et trouvent les r\u00e9ponses dans les anciennes cultures, celles des premiers intendants de cette terre. Le tourisme autochtone v\u00e9hicule un message pertinent \u00e0 notre \u00e9poque.<\/p>\n

Comme je l\u2019ai soulign\u00e9 lors de la c\u00e9r\u00e9monie de remise des prix aux meilleurs op\u00e9rateurs de l\u2019industrie\u00a0: \u00ab\u00a0Vous pratiquiez la durabilit\u00e9 avant qu\u2019elle ne devienne une n\u00e9cessit\u00e9. Vous offriez des voyages transformateurs avant qu\u2019ils ne deviennent tendances. Et, vous le faites depuis des milliers d\u2019ann\u00e9es, m\u00eame si les choses ont \u00e9volu\u00e9. Vous ne pouvez \u00eatre plus authentiques que \u00e7a. Vous avez ouvert la voie sans m\u00eame que personne ne s\u2019en rende compte. Vous \u00eates l\u2019avenir du tourisme.<\/em>\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce qui m\u2019a frapp\u00e9e lors du congr\u00e8s de deux jours, c\u2019est que cette industrie est \u00e0 un point de bascule \u2013 d\u00e9fini par le journaliste Malcolm Gladwell comme\u00a0\u00ab\u00a0le point critique, le seuil, le point d\u2019\u00e9bullition\u00a0\u00bb. 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